Trademark Registration in Paraguay (2026) | DINAPI Expert Attorneys

Trademark registration in Paraguay is the legal process that protects your business name, logo, or commercial identity before the DINAPI (National Directorate of Intellectual Property). Registering your brand grants you exclusive rights, prevents third parties from using your name, and strengthens the legal and commercial value of your company.

At Escalada Consultora, we manage your trademark registration quickly, securely, and with specialized legal advice.

What is Trademark Registration in Paraguay?

Trademark registration in Paraguay is the legal procedure through which a person or company obtains exclusive ownership of a brand before the DINAPI. This includes trade names, logos, slogans, and distinctive signs, guaranteeing legal protection against copies, plagiarism, or misuse.

Requirements for Trademark Registration in Paraguay

To start the process today, we only need:

Difference between Trademark Registration and Business License

Many people confuse these two vital procedures.

The Business License (Patente Comercial – Municipality):

It is the semi-annual tax you pay to the municipality (Asunción, Capiatá, etc.) to operate a physical store. At Escalada, we advise you on the Trademark, and guide you so your accountant can correctly manage the Business License once you have your RUC.

The Trademark Registration (DINAPI):

It grants you exclusive ownership of the name and logo throughout Paraguay. It is an intangible asset.

Trademark Registration Services in Paraguay

Our firm specializes in offering a 360° service for the protection of your intangible assets.

Why hire attorneys for Trademark Registration?

Many owners attempt the trademark registration process in Paraguay on their own, facing rejections or formal errors that result in lost time and money. Having a trademark attorney guarantees:

Feasibility Analysis: We evaluate if your brand meets the Trademark Law requirements.
Management before DINAPI: Professional processing to avoid third-party oppositions.
Brand Surveillance: We monitor that no one else tries to register a name similar to yours.

As a Registered Industrial Property Agent, Arnaldo Escalada not only manages the procedure but also has the legal capacity to litigate in case of misuse of your brand by third parties.

“I don’t just register brands; I design solid legal structures for businesses to grow. My experience at the University of Barcelona and UAX taught me that law must be your profitability’s best ally.”

Arnaldo Escalada

Master in Intellectual Property (University of Barcelona) and MBA (UAX, Madrid Spain).

Stages of Trademark Registration before DINAPI (2026 Guide)

1. Anteriority Search (The Filter)

Before paying fees, we perform a phonetic and graphic cross-check in the DINAPI database. This rules out identical or similar brands in your Nice Class (the category defining your industry) that could block your application.

2. Publication and Oppositions

We file the dossier and order publication in a major newspaper. Here, a legal period of 60 business days opens for third parties to present oppositions. Our firm monitors this period daily.

3. Substantive Examination and Concession

Once the opposition stage is passed, the Trademark Office analyzes if the sign meets the Law's prohibitions (not generic or descriptive). If everything is correct, the Property Title is issued, valid for 10 renewable years.

Risks of Registering a Brand without Legal Advice

⚠️ Legal Warning: “Use it or Lose it”

Obtaining the title is not the end. According to the Paraguayan Trademark Law, if you do not use your brand commercially for 5 consecutive years, a third party can request its cancellation for “Non-Use”. at Escalada, we advise you on how to generate proofs of use (invoices, advertisements) to keep your asset untouchable.

Do it yourself vs. Hiring Escalada

Criterion	Manager / Personal Process	Escalada (IP Attorney)
Feasibility Analysis	Simple Search (Google)	Phonetic & Graphic Cross-check (DINAPI)
Defense against Oppositions	No legal signature	Litigation and Technical Defense
Class Strategy	Generic Registration	Value Chain Shielding (Nice)
10-Year Surveillance	None	Daily Monitoring Software

Want to register your brand? We offer a complete service

Protect your company’s most valuable asset with specialist support. Dr. Arnaldo Escalada leads a team managing the entire process before DINAPI: from feasibility analysis to title acquisition. We give you the peace of mind knowing your identity is shielded with international standards.

How long does Trademark Registration take in Paraguay?

Although the standard process before DINAPI can take 8 to 12 months due to publication and substantive examination periods, at Escalada we perform a Phonetic Anteriority Search in 24 hours.

Month 1: Application and Publication.
Month 3: End of opposition period.
Month 10-12: Obtaining the Property Title (Valid for 10 years).

Can’t wait? We protect your usage rights from the moment of application.

How much does it cost to Register a Trademark at DINAPI (2026)?

The cost is divided into three parts:

Official Fees: Paid to the State (DINAPI) for the application. The amount varies according to the number of Nice Classes you want to protect (each class pays an independent fee).
Publication: Cost of space in the newspaper for the legal edict.
Professional Fees: The cost of our management, 10-year surveillance, and technical defense.

Don't let them steal your name! Register your Brand before someone else does

Registration in Paraguay is on a "first-come, first-served" basis. If someone arrives at DINAPI before you, you lose your brand forever.

I Want to Shield My Brand Today

Frequently Asked Questions about Trademark Registration in Paraguay

What is the Nice Classification and which one corresponds to me?

It is the international system that classifies products and services into 45 categories. For example, if you sell clothes you are Class 25, but if you offer marketing services you are Class 35. Registering in the wrong class leaves your brand unprotected. We define your class strategy to shield your business.

What happens if someone already uses my name but didn't register it?

In Paraguay, rights are acquired through registration, not use. The person who registers first is the legal owner. If someone is using your name without a title, run to register it before they do and ban you from using it!

What happens if I receive an Opposition during the 60 days?

It does not mean you lose the brand. It means a legal dispute opens. As Registered Agents, we present the Technical Defense to answer the opposition and defend your right to register.

Can I register a trademark without having a company (RUC)?

Yes. You can register it as a Natural Person using only your ID or Passport. The brand will be in your personal name. Later, if you open a company, we can transfer the brand to the company.

How much does it cost to register a brand in 2026?

The investment covers 10 years of protection. It includes DINAPI fees (per class), Publication, and Attorney Fees. Contact us via WhatsApp for an exact quote based on your classes.